The new and improved sausage recipe, which also includes chipolatas, has a firmer texture – so they may look a little different in the pack – and with 90% prime cuts of British and Irish pork, lower salt and lower fat, they are a healthier choice for families.
“Health is a major buying consideration for consumers along with taste and affordability, so reducing the salt content to 0.37g salt per chipolata sausage and 0.8g per pork sausage, along with increasing protein was a priority for our product development team,” says Barbara Mullan, NPD Manager.
The new recipe will be rolled out in supermarket across the UK from 1st October 2022.
What customers tell us:
“Your sausages are the only sausages that my son can eat because of his allergies.”
“No gritty bits, no tough skin, just full of meat and flavour.”
“Tasty, premium sausage with a succulent, meaty texture.”